© 2004, John Calder
http://www.TheEzine.net

As a marketer, you are no doubt familiar with the concept of reprint rights and resale rights. Perhaps you seek the dream scenario of acquiring exclusive rights to a hot niche product. Yet, you come up against an obstacle: no one has created a product in your niche!

Is there a way around this? Yes, and it comes down to re-examining where you source your content. When you fail to find a quality, resalable, digital product among the “reprint rights craze” crowd, it’s time to head back to the pioneers of content licensing. In other words, head straight to traditional book publishers.

Licensing 101

Licensing through traditional publishers appears daunting at first glance. Yet, the process is quite simple when you understand:

Types of rights available
What to look for
Who to talk to

Available Rights

Publishing rights fall within two very broad categories: Primary rights and Subsidiary rights. Primary rights, quite simply, describe all of the publisher’s intended uses of a given work. Subsidiary rights describe those uses left to the original author.

How these rights are assigned depends on the publishing agreement. Authors typically grant to their publisher: hardcover rights, paperback rights and translation rights. They may retain electronic reprint rights and book club rights, but this is not always the case. Again, it depends on both the publisher and author’s intended distribution of the work. There may or may not be third-party licensing options available.

What to Look For

As an information marketer, you want to find a work available for third-party licensing. Specifically, you should look for subsidiary electronic reprint rights. Start with small, specialized publishers first. You’ll face less bureaucracy and you’re also much more likely to acquire contact with the original author for direct negotiation.

It should be noted that some publishers require continual licensing fees from third-party sales. When you acquire electronic reprints rights, you do not necessarily get a “one off” license to reprint the same way you do in the internet marketing world. Many publishers classify one time fee rights acquisition as “Direct Marketing Rights”. Yet, those rights extend only to tangible books. You’ll need to negotiate a special case if you want to avoid perpetual licensing fees, assuming the publisher holds the subsidiary rights. However, if the author retains those rights, you may be able to work out a joint venture.

Who to Talk To

Typically, your first contact will be with the publisher. Visit the publisher’s website and look for the contact information for the “Subsidiary Rights Department” (This is the common department name. In some cases, you may need to search for variations like “Rights and Acquisition” or “Acquisition and Licensing”).

In other cases, authors may negotiate rights through their agents or their publisher may outsource licensing issues to third-party agencies. Again, the publisher should be able to direct you in either case.

Resources to Get You Started

Subsidiary licensing does involve more negotiation and more legal responsibility than an average resale rights venture. Ultimately, you may need to hire an attorney to assist in contract negotiations on third party rights. Meanwhile, familiarize yourself with these resources for comprehensive information on rights acquisition as it pertains to the publishing industry:

PubLaw – a legal perspective

Writer’s Services – an author’s perspective

Communication Creativity – a marketer’s perspective (educational video tape)

About the Author

John Calder is the owner/editor of The Ezine Dot Net.
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The last few months have witnessed a bloodbath in tech stocks coupled with a frantic re-definition of the web and of every player in it (as far as content is concerned).

This effort is three pronged:

Some companies are gambling on content distribution and the possession of the attendant digital infrastructure. MightyWords, for example, stealthily transformed itself from a “free-for-all-everyone-welcome” e-publisher to a distribution channel of choice works (mainly by midlist authors). It now aims to feed its content to content-starved web sites. In the process, it shed thousands of unfortunate authors who did not meet its (never stated) sales criteria.

Others bet the farm on content creation and packaging. Bn.com invaded the digital publishing and POD (Print on Demand) businesses in a series of lightning purchases. It is now the largest e-book store by a wide margin.

But Amazon seemed to have got it right once more. The web’s own virtual mall and the former darling of Wall Street has diversified into micropayments.

The Internet started as a free medium for free spirits. E-commerce was once considered a dirty word. Web surfers became used to free content. Hence the (very low) glass ceiling on the price of content made available through the web – and the need to charge customers less than 1 US dollars to a few dollars per transaction (“micro-payments”). Various service providers (such as Pay-Pal) emerged, none became sufficiently dominant and all-pervasive to constitute a standard. Web merchants’ ability to accept micropayments is crucial. E-commerce (let alone m-commerce) will never take off without it.

Enter Amazon. Its “Honour System” is licenced to third party web sites (such as Bartleby.com and SatireWire). It allows people to donate money or effect micro-payments, apparently through its patented one-click system. As far as the web sites are concerned, there are two major drawbacks: all donations and payments are refundable within 30 days and Amazon charges them 15 cents per transaction plus 15(!) percent. By far the worst deal in town.

So, why the fuss?

Because of Amazon’s customer list. This development emphasizes the growing realization that one’s list of customers – properly data mined – is the greatest asset, greater even than original content and more important than distribution channels and digital right management or asset management applications. Merchants are willing to pay for access to this ever expanding virtual neighbourhood (even if they are not made privy to the customer information collected by Amazon).

The Honour System looks suspiciously similar to the payment system designed by Amazon for Stephen King’s serialized e-novel, “The Plant”. Interesting to note how the needs of authors and publishers are now in the driver’s seat, helping to spur along innovations in business methods.

About the Author

Sam Vaknin is the author of Malignant Self Love – Narcissism Revisited and After the Rain – How the West Lost the East. He is a columnist for Central Europe Review, United Press International (UPI) and eBookWeb and the editor of mental health and Central East Europe categories in The Open Directory, Suite101 and searcheurope.com.

Visit Sam’s Web site at http://samvak.tripod.com

There is an easy test that I like to use when evaluating a GPS, or any type of electronic device. I call it the user manual test. When I pick up a new GPS for the first time, I see how easily I can operate the GPS with common sense alone and without using the manual. Criteria for a good GPS is firmly based on how easily I can operate the menu options and pick up the functions. This is an aspect that some people overlook yet it is perhaps the single most important part of a GPS.

The first reason that user friendly functions and menus are so important is that the vast majority of people who buy GPS units are seasonal or occasional users. They are not out there 5 days a week, honing their skills and keeping the idiosyncrasies of their GPS at the forefront of their mind! Consequently, most users want to be able to pick the damn thing up and be able to get their hands on accurate information that can make the difference between getting lost, or even a fatal ending to an outdoor adventure.

The second reason that GPS units need to be easy to use is that they are often used by groups such as hunters, fishermen and hikers. This makes it quite likely that some members of the group will not be experienced with your particular model or brand of GPS. In these kinds of circumstances it is doubtful that anyone will want to sit down and read a user manual, that is if you still know where it is! So do yourself a favor and get a GPS that makes sense to you without having to go to the book, if for nothing else that from a safety point of view.

The third reason it that if you are willing to spend a couple of bucks on your GPS and choose a top brand such as Magellan or Garmin you don’t need to worry too much about what functions are included. The level of competition between these two companies is so high that neither is willing to put sub-standard products into the marketplace. At http://www.thegpscentre.com you can see reviews of GPS units and see how close these brand really are in both quality and price. What will make the difference will be the users ability to take advantage of the functions.

Remember, there is no point having a GPS with several navigation screens, thousands of automatic way-points if you can’t work out how to use them with ease. Happy trails and safe navigating to you all.

The author is a regular contributor to http://www.incargpsworld.com and permission to reproduce this article is given only on the basis that all links remain active and intact.

The world of notebooks is evolving roughly daily thus making it hard to stay up to date on all the latest info even for the tech savvy customer. Laptops effectively have replaced desktop machines as the chosen option for home computer procurement. Even though Apple laptop computers are exceedingly fashionable in the news & tend to not have virus problems, generally other Windows-installed notebook computers offer a significantly more cost effective alternative, as long as a trustworthy virus protection software programme is put onto the machine.

The most significant factor to determine before shopping for notebook computers is their overall usage. Knowing how a notebook computer is planned to be used helps to discover what supplementary programmes will be needed. This is critical when finding out how fast the laptop computer has to be. If the user is intending on only crawling the World Wide Web and doing some light word processing tasks they will certainly not require as quick a notebook computer as someone recording music or playing the newest three dimensional computer video games. Find a vast selection of technology products such as; laptops, samsung televisions and iPod shuffle from leading brands online.

There are two aspects that control the power of a notebook computer more than all other components; and these are the Computer Processor Unit (CPU) & the entire quantity of Random Access Memory (RAM). A more rapid CPU permits the computer to execute tasks substantially more quickly, while additional RAM also allows for more rapid performance since the CPU can make the most of the RAM to temporarily raise the amount of computer memory accessible for its own internal calculations. If like most people that sounds confusing, just keep in mind: that the more RAM the notebook has, the faster it will function.

The internal storage device is where all software programs and files, such as pictures & videos are backed-up. Obviously, the bigger the storage device the more that can be kept on it. Practically all laptops come with Digital Versatile Disc-R drives fitted. Although, BluRay drives may well also be accessible as a more costly option.

When you have an idea for the required power of the laptop computer, the next decision you have requires picking a brand. Apple notebook computers are exceedingly popular, well-made, and simple to use, nevertheless they often tend to cost nearly twice as much as a comparably specified Windows laptop.

Sony laptop computers are stylish machines to think about if you are doing a significant amount of multimedia work. A large number of their models come with FireWire slots as standard that allow for straightforward connectivity to a variety of digital video devices, like that of video cameras or digital video recorders.

Toshiba notebook computers are renowned for their power and aptness for running company programmes. They are also reliable, well-built machines.

Acer laptop computers at present are the most economical choice around. They are relatively cheap, yet still offer enough reliability and performance to be deemed a splendid buy.

Freezers are a shrewd and cost-saving acquisition to your existing goods, permitting you to purchase meat and groceries when prices are low and store them to be used as necessary. Freezers also let you to keep the smell & nutrients of fresh food for a longer length of time, therefore resulting in the advancement of more wholesome, improved eating lifestyles.

At the present, there are scores of options to choose from when acquiring a freezer, & which particular type of freezer is the most suitable for you is evidentially dependant on how you intend using it. This consumer’s guide will aid you in picking the precise freezer that is best for your explicit needs & your apartment’s available space.

Freezers recently come in 3 basic styles – consisting of: upright, chest, or fridge-freezer combination. The type of freezer you want will of course depend significantly on the size you are needing. Generally chest freezers are bought for freezing much heavier products and foods that do not have to be repeatedly accessed. Their horizontal, top-lid assembly means that they are perfect for storing in basements or garages, where available room is not a big concern. A chest freezer is typically also some what more energy efficient to operate that that of uprights. Nonetheless, an upright freezer is a superior choice when it comes to restricted rooms, & also permits you much easier access to the food kept inside, without the real need for scourging that you may perhaps come across with a chest freezer. American fridge freezers are a different option, & are becoming increasingly popular, particularly in homes that do not have room for a stand-alone unit. The American fridge freezer also provides a better level of convenience, which lets frozen goods to be stockpiled in the kitchen itself, where they will be used. The capacity of these products, though, is exceedingly small.

Freezers today have integrated temperature monitors in order to ensure that the food is kept at the optimum temperature. Virtually almost all freezers manufactured currently are frost free, which means you don’t have to take on the long & substantially wet duty of thawing out the freezer regularly, which is needed for later items. Both chest freezers & upright models have shelves and baskets that normally can be set up in a lot of ways to let bulkier products to be kept alongside smaller objects. Baskets in the main are built in to chest freezers so that they avoid more regularly used objects from moving to the bottom of the freezer where they could be trickier to access. Make sure you consider your specific needs when inspecting the freezer’s shelf & basket opportunities.

More & more often homeowners and renters are procuring fridge freezers, owing to their space saving benefits and more dynamic and agreeable style choices. Providing a larger storage size than the icebox of traditional refrigerators, the fridge freezer can provide significant storage capacity, specially if a side-by-side model is picked. More than a few fridge freezers also offer exchangeable door panels, permitting you to tailor the look of your fridge freezer with the intention that it merges correctly with your cabinets & other elements. Find a huge array of electrical products such as; fridge freezers, ovens and gas fires from leading brands online.

All freezers are specifically measured for their energy use, with a grade of A being most efficient. Standardised testing, checked by Testing Standards, is undertaken by each company. In addition, look for the running costs, which may be available by the company or seller.

Incorporating a freezer into your kitchen possibly will result in hefty savings, both in terms of time and money. Using these straightforward guidelines will help you procure the freezer that’s ideal for your specific needs.

Apartment investing is an very good business opportunity to establish a hands off source of income previously unimaginable. You can learn this from Carlos who has discovered the secrets and risen to the top starting from quite literally nothing, who is no different from any normal person. It’s quite literally a typical rags to riches narritive where Carlos with no resources and prior experience has achieved as much as he has, and in such little time. Apartment investing is the vehicle which Carlos used. With the free CD he offers, you will discover exactly what did Carlose do prior to when he closed the first deal to set himself up for even bigger deals in the future – this is something no other apartment investing gurus will let you in on. As you progress throught the apartment investing material you will also discover how the current economic crisis is about to release a tidal wave of opportunity for educated and motivated apartment investors and the previously untold secrets to getting financed for apartment investing in today’s market conditions.
MMA gear, mixed martial arts wear, mma gear online, mma sparring gear, mma gears and mma work out clothes are just some of the streegnths of HouseOfPain. http://www.houseofpain.com has the best as well as the best mixed martial arts equiptment, mixed martial arts clothing, as well as all of the gear and apparel that you would expect to need in the ring, on the street, or in the gym. The House of Pain website not only features the best in gear, workout apparel, and clothing, you can visit our fighting and lifting news areas, our in the gym section, events, links, and other information as well as news for the weightlifting and mma scene.
Mansfield law firm The Hale Law Firm, P.C. provides services to a broad spectrum of businesses and individuals from our home offices in Waxahachie, Texas, Waxahachie Law Firm work with clients throughout Ellis and Dallas County, including but not limited to: Waxahachie, Red Oak, Midlothian, Ovilla, DeSoto, Glann Heights, Ennis, Ferris, Lancaster, Duncanville, Cedar Hill, Mansfield, Grand Prairie, Dallas.

If you’ve ever drooled while watching a luxury vehicle pass by, you should definitely check out these premium cars. These vehicles are manufactured with everything you might ever require in a car and you won’t have the big price tag. They’re extremely attractively finished, they look tremendous, and what’s more you can savor the stares of jealousy these car models are guaranteed to create. In addition, pricing on luxury autos has never been better than today.

Be sure you inspect this marvelous page for dealer customer reviews ideas…

How about the Mercedes-Benz C300 designed by the celebrated luxury car manufacturer? Even basic models provide an affordable purchase without stinting on luxury. The Mercedes-Benz C300 handles as you’d expect from a German manufacturer, with swift acceleration and brilliant road holding. With its awesome specs and lavish interior the Mercedes-Benz C300 is the type of automobile that ensures driving is a joy.

For a good all round performance make a point of checking out the Hyundai Sonata. Today’s pricing is better than ever, especially on the basic autos. Sporting a choice of gearbox types and lots of engine power the Hyundai Sonata has the sort of speed manoeuvrability we have come to anticipate from a manufacturing business of this ilk. On the inside there is enough room to stow all your odds and ends and the extra plush seats guarantee that you’ll enjoy every moment of your drive.

It’s unquestionably worth seeing the Nissan Maxima. The Nissan Maxima gives today’s driver top class luxury and dependability at a price you can easily afford. Sporting a technologically advanced engine and embraces all the safety devices you’d require from this type of vehicle, the Nissan Maxima is definitely a sensible buy. The Nissan Maxima is everything you and your family might need from a car. The Nissan Maxima is bound to become a talking point in your neighborhood. The Mercedes-Benz C300, the Hyundai Sonata and the Nissan Maxima are all tremendous examples of premium vehicles. Every one of them offers the broad variety of extras which include every last part of the vehicle like various styles of headlights, electrically operated wing mirrors or even a sat-nav and integrated communications devices for your cellphone. The result being irrespective of whether you would rather go on a roadtrip or simply enjoy some music, you do not need your cash for costly extras. Ensure you take advantage of the great deals available right now, pay a call to the local dealership for the chance of a lifetime.

For people about to embark on the savings road, the
announcement from Britain’s Chancellor that the yearly Individual Savings Account (ISA) allowance is to be increased from its present level of seven thousand two hundred pounds to ten thousand two hundred pounds is extremely welcome indeed and may well persuade many potential investors to start an ISA as the initial step in starting to save for the future.

This major rise in the maximum limit that people are allowed to invest annually is a signal that the UK Parliament wants people to save using this means of investment.

For those not familiar with ISA’s (Individual Savings Accounts), a quick recap may be beneficial. ISA’s are now over ten years old and even before the announcement from Alistair Darling they had been considered by many as a secure and safe form of tax free saving.

A further benefit is that no income tax is payable when you invest in an ISA. Add to that the fact that no capital gains are payable on an ISA and the perks of this type of saving become even more obvious.

Anybody who is a payer of tax and who is over the age of sixteen can get an isa savings account and they may do so with as low an investment as ten pounds. This illustrates a important point in the Governments thinking
behind the setting up of ISA’s – they are intended to tempt more people who have never saved before to begin making provision for times ahead.

Another key point for ISA’s is their flexibility. You can pick and choose how you want to invest. There are different ways that are available when investing in an ISA ranging from cash ISA’s to stocks and shares ISA’s. You can simply pick the one that you feel to be right for you.

A large number of savers see investing in a cash ISA as a really secure type of investment since the returns are likely to be fixed and should be reliable. On the other hand stocks and shares ISA’s are considered likely to yield more but the downside is that a far higher
level of risk attaches to this form of investment.

At the present time the maximum amount that you can invest into a mix of ISA investments is ten thousand and two hundred pounds and the maximum that may be invested into a cash ISA is five thousand one hundred pounds. For savers whether new to investing or not, ISA’s are a very attractive and versatile type of saving and should not be discounted when considering potential investment options.

Pass Blood Drug Test

Drug examine has become a popular phenomenon around the earth. Some parties do drug exams on newly hired individuals or existing employees to verify a drug-free environment at workplace.

Insurance bureaus and courts conduct drug screens on a regular basis on suspected people. The main question that comes to your head, when you go for some screen is how to beat any drug trial?

Internet websites such as Urine Drug Test provides the up-to-date detoxification products including enduring cleaners, phony piss products, and saliva cleaning products, herbal drinks and home drug screen kits.

Pass Drug Test Golden Seal

Pass The Drug Test offers up pro support for every product, with support brought home the bacon by drug test persons which are highly seasoned with another types of drug testing types and effects. Support is available by email and telephone. Transportation is rushed, with complete privacy assured, using plainly and discrete boxing materials to maintain all customer privacy.

Swab Drug Testing

Involved on the new internet site is a enormous order of products for detoxification and screening purposes. Permanent cleaners are proposed in 3, 5 and 7, 10, 14, 21 and 30 day programs, with a assortment of herbs, roots, barks and minerals that are recognise lipoids destroyers which bring to break down fat cells and do away with toxins totally. Imitation weewee is provided, which incorporates all ingredients ordinarily acquired in weewee, especially balanced for pH with specific gravity, creatine and other urine characteristics. A saliva cleansing mouthwash is provided will remove toxins from your mouth with merely 3 minutes of use. We sell a range of detox drinks, every last one containing the most working herbs and fiber to help free the body of toxins that may have accrued.

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Thinking about that special someone? Show them you care – with Net shopping, it’s never been so easy to get a gift basket for them. It can be difficult to resist the typically cheap prices and easy order process inherent to Net shopping, not to mention the worldwide delivery..

Gift baskets can even furnish your friends and family with just the right thing. They contain a smorgasbord of items that will match the recipients’ personal taste – and what’s more, what’s inside the basket will give a lot of pleasure for a long time, guaranteeing your gift is one that will be remembered for a long time. Both business associates and family will enjoy with one of a selection of corporate hampers containing a truly surprising variety of different tasty treats and other delicacies. Fine cheeses, wines, chocolates – if you can think of it, it is a contained within a hamper or perhaps many different hampers. Also available are all of those treats that people like but never buy for themselves. Sometimes the perfect way to let somebody know you’re thinking of them is to give a gift to speak for you. During weddings or funerals, an appropriate bouquet will make the right impression and show everyone how you feel. There really is a great deal to be said for letting flowers convey your message. Whatever your choice amongst traditional roses, wildflowers, or the exotic flowers that have turned wildly popular these days, the right bouquet for any special occasion is waiting for you on the websites of the online florist.

It is easy to personalize your gift, perhaps combining two different gifts or introducing details like figurines, plush animals, perhaps even a vase. Make sure that they enjoy their present. Going online is making it simpler for you to arrange for gifts to be to anybody, internationally or domestically. Not only that, whether you buy wine, gourmet hampers, or gift baskets, you can be confident you’re giving the perfect present.

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