A Powerful Web Site Traffic Building Method
When most people get their website live online they tend to
forget the most important steps to drive traffic to it.
Your site may get a few visitors to start with, but now is
the time to focus on driving more traffic to your site.
Besides having an affiliate program, which should be your
#1 traffic building method, there’s one other traffic
building method you must consider- writing articles. There
are, of course, other methods such as search engines and
directories, banner advertising, links from other sites,
ezine advertising, posting to forums as an expert giving
advice, pop-up, pop-under, exit traffic etc…
I have found that these methods do not yield high enough
results to warrant the time and money spent implementing
them at this point in the process. Posting in forums is
inefficient. Sure, you will get hits, and yes some people
will grow to regard you as an expert but the time spent on
this strategy is rarely proportional to the pay-off.
I hear this advice often but for most businesses this just
isn’t the best way to go. Only bother with this if find you
have free time. Banner advertising, unless highly targeted
or paid on a PPC basis, is often hit or miss.
Pop-up, exit traffic, and other traffic building methods of
the genre are worthless unless you are using it to collect
email addresses by giving away something free. Take into
account the interests and needs that the stream of traffic
has and create a page that will appeal to them so that they
will opt-in to your list. This is the only way that I have
been able to get any money out of this kind of traffic.
Even then, it wasn’t as profitable as other methods and t
his is why I don’t recommend it. Getting links from other
sites isn’t recommended because it usually provides no way
to establish credibility. I recommend concentrating most of
your time on writing articles for several reasons:
- They can be permanent
- They can reach large, targeted audiences
- They have the potential to establish you as an
expert quickly
None of the other methods allow all of these qualities. To
get maximum sales by writing articles should go without
saying by now that anything you produce should be your
absolute best work. Articles, as your primary method of
building traffic, will be many of your prospects first
experience of you.
This first experience should be absolutely breath-taking.
They should be so impressed by your article, so amazed at
your knowledge, and so curious about what other problems
that you can solve for them, that they will click through
to your site.
Your articles should not be sloppy. They aren’t “just
articles.” Writing of articles should not be taken lightly.
After you have identified an article that pulls more sales
in regards to others you should start spreading it around
the web any way possible. To make sure that it is the
article pulling the sales and not the sales copy at the end
of the article use the same sales copy on all the articles
that you test.
When offering your articles to websites give them the
option to sign up for your affiliate program so that they
can get paid when someone clicks on the link at the bottom
of your article. This will, hopefully, motivate them to use
your article.
Copyright 2006
You may publish this article in your ezine, newsletter on
your web site as long as the byline is included and the
article is included in it’s entirety. I also ask that you
activate any html links found in the article and in the
byline. Please send a courtesy link or email where you
publish to: support@multiplestreammktg.com
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