Crucial to good public relations is pitching to a reporter.
Effective pitching involves extracting and conveying, in less
than 30 seconds the core of any story. Be sure to introduce
yourself.
Keys aspects are:
* Building a data base of reporters and their beats.
* Developing a friendly working relationship with a small group
of responsive reporters.
* Maintaining and nurturing contacts throughout [...]
Archive for May, 2008
How to Pitch to a Reporter
Monday, May 19th, 2008Posted in Uncategorized | Comments Off
Salesmen and Ethics
Monday, May 19th, 2008Salesmen often get a bad rap. We all know they are needed otherwise nothing would ever get sold and therefore no one would have a job making all those products, shipping them, packaging them or designing them. Zig Ziglar use to say nothing ever happens until someone sells something.
Many people believe that; “A “good” salesman [...]
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For Entrepreneurs A SIMPLE Plan May Be Best
Monday, May 19th, 2008Q: I own a small decorating business and I’ll be the first to admit that I don’t know anything about taxes or retirement plans. I’d like to set up a 401(k) or an IRA or some other kind of retirement plan for me and my three employees. What are the various retirement plan options available [...]
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Thoughts about digital Snap Shot
Monday, May 19th, 2008What is it that makes a good picture a great picture? For a run
of the mill shutter bug like me, the answer can be summed up
with three words, subject, composition and color; acronym SCC.
Unlike photographers of the late eighteen hundreds, todays
photographer has unlimited possibilities for a truly great snap
shot. To attain this level, you must [...]
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Make your Web Site Earn You Money
Monday, May 19th, 2008Make your Web Site Earn You Money
The success or failure of a web site relies heavily on its
design. Designing a web site involves several procedures such as
creating mock-ups, defining interfaces, database design, system
platform and web page aesthetics, just to name a few.
The overall harmony of the web site components will be key in
its performance and [...]
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Intuitive Timing: Using the Monthly New Moon
Monday, May 19th, 2008There is a tide in the affairs of men,
which taken at the flood leads on to fortune;
Omitted, all the voyage of their life
is bound in shallows and in miseries.”
[William Shakespeare, Julius Caesar]
It has been said many times that timing is everything. However
which timing to use can [...]
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